1. Sales Target AchievementAchieve monthly, quarterly, and annual sales targets for residential/commercial projects.100% or more of assigned sales target achieved30%2. Lead ManagementGenerate, qualify, and follow up on leads from walk-ins, digital campaigns, references, and channel partners.Lead-to-booking conversion ≥ 20%15%3. Client Meetings & Site VisitsConduct project presentations, site visits, and property demonstrations for prospective buyers.Minimum 25–30 qualified site visits/month10%4. Customer Relationship ManagementBuild strong relationships with customers from inquiry to possession.Customer satisfaction ≥ 90%; repeat/referral business10%5. Sales Closure & DocumentationNegotiate, close deals, and complete booking documentation.100% documentation accuracy and timely booking10%6.
Collection Follow-upCoordinate with customers for booking amounts and installment payments.Collection efficiency ≥ 95%10%7. CRM & MIS ReportingUpdate CRM with customer interactions and submit daily, weekly, and monthly reports.100% timely CRM updates and MIS submission5%8. Market IntelligenceMonitor competitor projects, pricing, customer preferences, and market trends.Monthly market feedback report5%9. Channel Partner CoordinationDevelop relationships with brokers and channel partners to generate business.Minimum 5 active channel partner interactions/week3%10. Compliance & Skilled ConductFollow company policies, RERA guidelines, and maintain ethical sales practices.Zero compliance violations2%