Responsibilities:

- Plan and execute digital marketing campaigns across multiple platforms.
- Manage App Store Optimization (ASO) for Android and iOS applications.
- Optimize app titles, descriptions, keywords, screenshots, and metadata for better ranking.
- Conduct keyword research, competitor analysis, and market research.
- Manage and optimize campaigns on Google Ads, Meta Ads, and other platforms.
- Handle paid and organic user acquisition campaigns.
- Monitor app performance, installs, retention, ratings, and conversion metrics.
- Execute retention and lifecycle marketing strategies to improve engagement.
- Analyze LTV (Lifetime Value) and monetization performance.
- Conduct A/B testing and growth experiments for campaign optimization.
- Work on AI automation tools and marketing workflow automation.
- Coordinate with design and development teams for creatives and app updates.
- Analyze campaign performance and prepare reports using analytics tools.
- Stay updated with the latest digital marketing, ASO,



and AI automation trends.

Skills Required:

- App Store Optimization (ASO)
- Paid User Acquisition
- Organic User Acquisition
- Retention & Lifecycle Marketing
- LTV (Lifetime Value) & Monetization Strategies
- Growth Experiments & Performance Tracking
- A/B Testing
- AI Automation & Marketing Automation Tools
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Google Ads Management
- Meta Ads (Facebook & Instagram Ads)
- Keyword Research & Competitor Analysis
- Social Media Marketing (SMM)
- Content Marketing & Copywriting Basics
- Google Analytics & Performance Tracking
- Basic Knowledge of Mobile App Marketing
- Email Marketing & Lead Generation
- Data Analysis & Reporting Skills
- Communication & Presentation Skills
- Creative Thinking & Problem Solving
- Time Management & Multitasking Ability

📌 Growth Manager (India)
🏢 Vasundhara Infotech
📍 India