Role description
Experience: 5-10 Years
Function: Product Marketing / Innovation Enablement
Role Summary
The Product Enabler will drive product adoption, visibility, and go-to-market readiness by creating scalable enablement frameworks, supporting pre-sales activities, promoting innovation initiatives, and transforming product capabilities into compelling customer-facing assets.
Key Responsibilities
- Build tools and frameworks to automatically generate marketing collateral from product release notes, demos, and feature updates.
- Convert R&D; outputs into whitepapers, case studies, blogs, and thought leadership content.
- Define and manage frameworks for hackathons, innovation challenges, and product promotion programs.
- Collaborate with Infinity Labs and innovation teams to showcase product capabilities and drive innovation adoption.
- Support pre-sales and marketing teams with demos, presentations, customer-facing collateral, and solution storytelling.
- Develop reusable demo assets and enablement materials to accelerate customer engagements.
- Coordinate across Product, Engineering, R&D;, Marketing, and Sales teams to ensure consistent product messaging and promotion.
Required Skills
- 5+ years of experience in Product Management, Product Marketing, Pre-Sales, or Innovation Programs.
- Robust communication, presentation, and storytelling skills.
- Experience creating product collateral, demos, and customer-facing content.
- Ability to translate technical features into business value.
- Familiarity with GenAI-based content generation and marketing tools is preferred.
Skills
Product Management, Product Marketing, Storytelling, Client Facing, Generative AI.
About UST
UST is a global digital transformation solutions provider. For more than 20 years, UST has worked side by side with the world’s best companies to make a real impact through transformation. Powered by technology, inspired by people and led by purpose, UST partners with their clients from design to operation. With deep domain expertise and a future-proof philosophy, UST embeds innovation and agility into their clients’ organizations. With over 30,000 employees in 30 countries, UST builds for boundless impact—touching billions of lives in the process.
📌 Lead I - Product Management (India)
🏢 UST
📍 India