Position: Area Sales Manager – North

Location: Delhi / Gurgaon

Employment Type: Full time

Experience: 8–10 years

Summary:

The Area Sales Manager will lead operations across retail stores in the Delhi and Gurgaon cluster. This role is responsible for delivering budgeted sales, driving retail KPIs, ensuring brand and merchandising standards, and building high‑performing store teams through coaching, audits, and data‑driven decision making.

Key Responsibilities:

• Store Operations Management: Manage day‑to‑day operations across franchise and company stores to ensure consistent execution of brand standards and operational

policies.

• Franchise Partner Management: Build and maintain relationships with existing franchisees; monitor franchise performance and implement improvement plans.

• New Partner Onboarding: Scout and evaluate potential locations; lead franchisee selection, onboarding, and handover to operations.

• Sales and KPI Delivery: Drive achievement of budgeted sales targets and key performance indicators across the area.

• Store Visits and Audits: Conduct regular store visits to assess frontend performance, merchandising, inventory health, visual standards, and compliance. Implement

corrective actions and follow up until closure.

• People Leadership: Supervise training, coaching, and performance reviews for store teams to improve productivity, sales skills, and customer focus.

• Franchise Management: Build and maintain robust relationships with franchise partners, monitor franchise performance,



and support franchisees on merchandising,

promotions, and operational improvements.

• Retail Analytics and MIS: Interpret sales reports, dashboards, and MIS to identify trends, gaps, and opportunities. Use data to recommend actions that improve sales and

margins.

• Collections and Audit: Oversee collections, ensure adherence to audit processes, and maintain controls to protect company assets.

• Marketing and Incentives: Support local marketing initiatives, evaluate ROI of promotional activities, and implement incentive schemes to drive desired behaviors.

Preferred Qualifications:

• Education: MBA or equivalent.

• Experience: 8–10 years in retail operations, area management, or franchise management with proven P&L; and people leadership experience.

• Domain Knowledge: Strong understanding of retail KPIs, merchandising, inventory management, and frontline retail operations.

Skills and Competencies

• Technical Skills: Advanced Excel, MIS and dashboard interpretation, sales reporting.

• Functional Skills: Franchise management, audit and compliance, collections, ROI evaluation for marketing and promotions.

• People Skills: Strong people management, coaching, performance review, and stakeholder management.

• Analytical Skills: Retail analytics mindset with ability to translate data into actionable plans.

• Communication: Excellent verbal and written communication skills.

• Other: Willingness to travel frequently across the Delhi and Gurgaon cluster.

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