01 Aug
|
Sebamed India
|
Maharashtra
01 Aug
Sebamed India
Maharashtra
Job descriptionSebamed India is a leading skincare brand that offers dermatologist-recommended products formulated with a pH of 5.5 to support the skin's natural protective barrier. As part of the global Sebamed brand, which originated in Germany over 50 years ago, Sebamed India provides a range of personal care products for skin, hair, and baby care.https://www.Sebamedindia.Com/Role Key Account Executive- EcommerceTitle/Designation - Key Account ExecutiveFunction Domestic SaleDepartment Consumer Products Division - SebamedJob Title: Key Account Executive-E CommerceRole PurposeThe KAE eCommerce drives the strategic growth, profitability, and operational excellence of the brand across all national digital marketplaces and quick-commerce platforms. You will act as the primary bridge between the brands internal teams (Marketing, Supply Chain, Finance) and the external category managers at major e-tailersKey ResponsibilitiesStrategic Account ManagementJoint Business Planning (JBP): Lead the development and execution of annual and quarterly growth plans with key partners (e.G., Nykaa, Swiggy)Relationship ManagementMaintain high-level relationships with Platform Category Managers to ensure the brand receives "preferred partner" status for new launches and flagship events.Market Share Growth: Identify white-space opportunities and optimize product assortments to gain category share.Sales & P&L; OwnershipRevenue Targets: Take full ownership of Top-line (GMV) and Bottom-line (Net Sales) targets.Budgeting: Manage the Trade Marketing Spend (TMS) and Performance Marketing budgets to ensure a healthy Return on Ad Spend (ROAS).Pricing & Promotions: Design and execute pricing strategies, discount structures, and promotional calendars (e.G., Prime Day,
Big Billion Days).Digital Shelf & Operational Excellence Content Strategy: Oversee the "Digital Shelf" ensuring A+ content, high-quality imagery, and SEO-optimized listings are consistent across all platforms.Supply Chain Coordination: Partner with logistics teams to maintain a 95%+ Fill Rate, manage inventory forecasting, and minimize "Out of Stock" (OOS) occurences.Account Health: Monitor seller ratings, customer feedback, and return rates to protect brand reputation.Data Analytics & InsightsAnalyze weekly performance reports to track KPIs like Conversion Rate, Average Order Value(AOV), and Customer Acquisition Cost (CAC).Monitor competitor activity and pricing trends to pivot strategies in real-time.Required Skills & QualificationsCategory RequirementsEducation MBA or Masters in Marketing, Business, or a related field.Experience : 3- 8 years in eCommerce Key Account Management (KAM), preferably inFMCG, Consumer, or D2C.Technical Proficiency in Amazon Vendor/Seller Central, Flipkart Commerce Hub, and MSExcel(VLOOKUPs, Pivot Tables).Soft Skills: Strong negotiation skills, data-driven storytelling, and the ability to work in a high-pressure, rapid-paced environment.Key Performance Indicators(KPIs)Primary Sales: Achieving annual budget numbersGMV Growth: Year-over-Year (YoY) percentage increase in sales.ROAS: Efficiency of marketing spend on-platform.Share of Voice (SOV): Visibility of the brand versus competitors in search results.Wallet Share: Gaining share in category.Year-over-Year (YoY) percentage increase in sales Ensuring inventory meets platform demand without delays. Listing Hygiene: % of catalog with updated images and SEO content. In-Stock Rate: Maintaining > 95% availability for "Hero" SKUs. Promotion Accuracy: Zero errors in pricing or discount setups during live events.
📌 Key Account Executive-Ecommerce (Maharashtra)
🏢 Sebamed India
📍 Maharashtra