Job DescriptionJob Title: Executive – Growth Marketing NExperience: 2-4 years NLocation: Bangalore NAbout WonderlanWonderla is India's leading amusement park brand, known for delivering world-class entertainment experiences across generations. With parks in Bengaluru, Kochi, Hyderabad, Bhubaneswar & Chennai, and Resorts in Bangalore. Wonderla blends innovation, thrill, and hospitality to create unforgettable memories for millions of guests every year. NAs we scale our digital ecosystem, growth marketing plays a critical role in driving customer engagement, repeat visits, and long-term brand love. NWhat You'll Do: Nn Plan & Execute Lifecycle Campaigns NnOwn end-to-end execution of campaigns across Web Push, WhatsApp, RCS, Email, and SMS—from strategy and content planning to testing, deployment, and post-campaign analysis. Nn CRM Ownership & Optimization NnManage and optimize CRM platforms to ensure high data accuracy, smart segmentation, and personalized communication at scale. Nn Customer Journey Design NnDesign, build, andoptimize automated customer journeys and workflows to nurture leads, drive ticket sales, and improve retention and repeat visits. Nn Cross-functional Collaboration NnWork closely with design, product, tech, and business teams to align lifecycle campaigns with growth, revenue, and customer experience goals. Nn Experimentation &Continuous; Optimization NnRun A/B and multivariate tests across channels,



analyse results, and continuously optimize messaging, timing, and targeting. Nn Performance Tracking & Insights NnTrack campaign performance and user behaviour and convert insights into actionable recommendations to drive growth. Nn Innovation & BestPractices NnStay updated on CRM, marketing automation, and lifecycle marketing trends, including compliance with GDPR, email, and messaging regulations. Nn Creative Enablement NnCollaborate with designers to create engaging, high-performing, and brand-consistent templates and campaign assets. NKPIs & Success Metrics NYou'll be measured on: Nn Campaign open rates, CTRs, and engagement rates N Conversion rate from campaigns to ticket purchases / bookings N Repeat visitation & retention metrics N Revenue contribution from CRM and lifecycle channels N Journey performance (drop-offs, completion rates) N Incremental lift from A/B experiments N CRM database health (deliverability, opt-ins, segmentation quality) NnWhat We're LookingFor: Nn 2-3 years of experience in CRM or growth marketing within a digital-first business. N Strong customer-centricmindset with high attention to detail. N Hands-on experience with marketing automation tools like MoEngage, CleverTap, or similar platforms. N Solid analytical skills with the ability to translate data into clear growth insights. N

📌 Executive - Growth Marketing (Vasanthanagar)
🏢 Wonderla Holidays
📍 Vasanthanagar