Job DescriptionKey Responsibilities N● Write compelling copy across WhatsApp, SMS, push notifications and in-app messaging. N● Create high-converting copy and scripts for Meta & YouTube ads, landing pages and other digital acquisition campaigns. N● Develop lifecycle communication across onboarding, lead nurturing, referral and reactivation journeys. N● Write ad headlines, primary text, video scripts and landing page copy that improve campaign performance. N● Collaborate with marketing teams to translate customer insights into effective messaging for different audience segments. N● Continuously optimise copy through A/B testing and performance analysis. N● Ensure all communication is explicit, concise, on-brand and aligned with UX and compliance requirements. N● Maintain and evolve SolarSquare's tone of voice across digital channels.



NRequirementsn● 2–5 years of copywriting experience in CRM, performance marketing or digital marketing. N● Strong portfolio demonstrating both lifecycle and acquisition campaigns. N● Excellent writing, editing and proofreading skills in English and Hindi. N● Experience writing for WhatsApp, Meta ads, YouTube and other digital channels. N● Understanding of customer journeys, consumer psychology and direct-response copywriting. N● Familiarity with A/B testing and performance metrics such as CTR, CVR and CPL. N● Ability to work cross-functionally in a fast-paced environment and manage multiple projects simultaneously.

📌 Digital Content Writer (Vasanthanagar)
🏢 SolarSquare
📍 Vasanthanagar