Job Description

Job Title: Executive – Growth Marketing

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Experience: 2-4 years

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Location: Bangalore

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About Wonderla

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Wonderla is India’s leading amusement park brand, known for delivering world-class entertainment experiences across generations. With parks in Bengaluru, Kochi, Hyderabad, Bhubaneswar & Chennai, and Resorts in Bangalore. Wonderla blends innovation, thrill, and hospitality to create unforgettable memories for millions of guests every year.

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As we scale our digital ecosystem, growth marketing plays a critical role in driving customer engagement, repeat visits, and long-term brand love.

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What You’ll Do:

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- Plan & Execute Lifecycle Campaigns
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Own end-to-end execution of campaigns across Web Push, Whats App, RCS, Email, and SMS —from strategy and content planning to testing, deployment, and post-campaign analysis.

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- CRM Ownership & Optimization
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Manage and optimize CRM platforms to ensure high data accuracy, smart segmentation, and personalized communication at scale.

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- Customer Journey Design
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Design, build, and optimize automated customer journeys and workflows to nurture leads, drive ticket sales, and improve retention and repeat visits.

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- Cross-functional Collaboration
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Work closely with design, product, tech, and business teams to align lifecycle campaigns with growth, revenue, and customer experience goals.

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- Experimentation & Continuous Optimization
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Run A/B and multivariate tests across channels, analyse results, and continuously optimize messaging, timing, and targeting.

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- Performance Tracking & Insights
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Track campaign performance and user behaviour and convert insights into actionable recommendations to drive growth.

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- Innovation & Best Practices
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Stay updated on CRM, marketing automation, and lifecycle marketing trends, including compliance with GDPR, email, and messaging regulations.

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- Creative Enablement
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Collaborate with designers to create engaging, high-performing, and brand-consistent templates and campaign assets.

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KPIs & Success Metrics

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You’ll be measured on:

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- Campaign open rates, CTRs, and engagement rates
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- Conversion rate from campaigns to ticket purchases / bookings
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- Repeat visitation & retention metrics
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- Revenue contribution from CRM and lifecycle channels
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- Journey performance (drop-offs, completion rates)
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- Incremental lift from A/B experiments
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- CRM database health (deliverability, opt-ins, segmentation quality)
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What We’re Looking For:

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- 2-3 years of experience in CRM or growth marketing within a digital-first business.
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- Strong customer-centric mindset with high attention to detail.
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- Hands-on experience with marketing automation tools like MoEngage, Clever Tap , or similar platforms.
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- Solid analytical skills with the ability to translate data into clear growth insights.
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📌 Executive - Growth Marketing (Bengaluru)
🏢 Wonderla Holidays
📍 Bengaluru