Job Description N Location: Ahmedabad / Mumbai NnDesignation: General Manager – Retail Sales NIndustry: Food Manufacturing / FMCG / Frozen Foods NExperience: 18 – 20 Years NQualification: Graduate; MBA preferrednReporting To: Business Head NPurpose of this RolenLead the retail sales function and drive revenue growth, market expansion, distribution excellence, and profitability across retail channels for the company's food product portfolio, with a robust preference for experience in Frozen Foods. NKey ResponsibilitiesnSales Strategy & Business Growth Nn Develop and execute retail sales strategy aligned with business objectives. N Deliver sales, volume, and profitability targets. N Identify and develop new markets, channels, and business opportunities. N Drive market share growth and product penetration. NnDistribution & Channel Management Nn Manage and expandretail sales networks. N Ensure optimum market coverage and product availability. N Improve channel sales efficiency. N Strengthen relationships with key channel partners. NnModern Trade & KeyAccounts Nn Lead business development with Modern Trade and Regional Retail Chains. N Negotiate annual contracts, commercial terms, and promotional plans. N Ensure strong product visibility and shelf presence. NnTeam Leadership Nn Lead, mentor, anddevelop a high-performing sales team. N Drive performance management, capability building, and succession planning. N Establish clear KPIs and accountability across the sales organization. NnSales Operations Nn Monitor sales performance, forecasting,



and demand planning. N Track channel-wise profitability and business metrics. N Ensure effective execution of trade schemes and promotional activities. N Collaborate with SupplyChain, Marketing, Finance, and Operations teams. NnMarket Intelligence Nn Monitor market trends, competitor activities, pricing, and consumer behavior. N Recommend actions to improve sales performance and market positioning. NnCandidate Profile NMust Havenn 18 – 20 years of sales experience in Food Manufacturing, FMCG, Processed Foods, Dairy, or Frozen Foods. N Proven leadership experience in developing Retail Sales operations. N Strong exposure to: N General Trade (GT)n Modern Trade (MT) N Key Account Management N Experience managing large sales teams and multi-state operations. N Strong commercial and business acumen. NnPreferredn N Experience in Frozen Food industry. N Exposure to national orregional sales leadership roles. N MBA in Marketing or equivalent. N Experience handling organized retail chains and large distributor networks. NnKey Competencies Nn Strategic Planning N Retail Sales Management N Distribution Management N Business Development N Team Leadershipn Negotiation Skills N Channel Managementn P&L; Management N Trade Marketingn Customer Relationship Management NnSuccess Metrics Nn Revenue Growth N Volume Growthn Market Share Improvement N Distributor Productivity N Channel Expansionn Profitability Achievement N Team PerformancenCustomer Retention & Growth N

📌 Head Of Retail Sales (Alibag)
🏢 Iscon Balaji Foods
📍 Alibag