Designation: Deputy General Manager – Marketing Project Lead
Location: Ahmedabad (Bhat)
Industry: Pharmaceutical – International Business Strategy
Experience: 5–7 years
Education: Science / B.Pharm / M.Pharm + MBA from reputed institute
? Role Objective
Lead international marketing strategy and brand portfolio development by working closely with Strategic Business Unit (SBU) marketing heads.
Focus areas include:
- Global brand selection
- Market gap analysis
- Portfolio optimization
- Competitive positioning
- Driving sustainable growth in domestic and international markets
? Key Responsibilities
? Market Expansion
- Identify global market gaps through marketing insights.
- Plan geo-expansion strategies using strong domestic brands.
? Brand Launch & Expansion
- Develop rationale for new brand launches globally.
- Introduce successful domestic brands into international markets.
? Marketing & Operations Coordination
- Improve execution speed through marketing-operations collaboration.
- Align supply/operations with market demand.
? Therapy-Focused Brand Strategy
- Select brands for global therapy segments.
- Create attribute mapping for geographic positioning.
? Portfolio Management
- Build solid brand & marketing strategies.
- Optimize product mix and tail-end brands for profitability.
? Execution & Monitoring
- Ensure KPI-based marketing execution.
- Identify risks/opportunities early and recommend corrective actions.
? Ideal Candidate Profile
- Background in pharmaceutical marketing or portfolio strategy
- Experience in international healthcare business projects
- Skills in:
- Strategic marketing
- Business analytics
- Brand management
- Cross-functional leadership