POSITION TITLE: Brand Manager
DIVISION/ DEPT.: Marketing

REPORTS TO: Marketing Manager
LOCATION: Gurgaon

POSITION PURPOSE
Primary purpose of the position

Assist & support in managing specific brand' daily operations to ensure effective delivery of marketing mix thereby achieving sales & profit targets

PRINCIPLE ACCOUNTABILITIES
Main responsibilities/ Principal duty LEVEL of responsibility (Full/
Shared with...
Relevant Support to...)
MARKETING PROJECTS

- Suggests and implements (within the budget limits) the operational marketing campaign (ATL/BTL/Print/Radio/OOH) to achieve the defined marketing objectives.
- Keeps up-to-date all involved people (Sales team, the Company Management team) on all marketing projects in place.
- Performs analyses of marketing projects versus previously established objectives
- Responsible for research for understanding cnosumer insights
- Hands on the sales figures and trends and responsible for growing the volume and Market share for responsbile brand

Shared with Marketing Manager
BUDGET MANAGEMENT

- Ensure the proper management of the Brand Budget to deliver the objectives
- Plan the spends and review on monthly basis for proper utilization

Shared with Marketing Manager
PACKAGING





- Proposes new ideas/improvement in current pack and packaging designs which are cost effective and scalable and are as per market acceptability
- Manages the implementation projects, directly dealing with Packaging functions and/or external agencies, ensuring the compliance with guidelines
- Be in touch with the quality department for the right product quality control

Shared with Marketing Manager
POS MATERIAL AND MERCHANDISE DEVELOPMENT

- Develop innovative Point Of Sales material solution for the brand
- Propose the 360 degree solution at the store level

Closely monitor the development merchandise to support the brand
VENDOR / STAKEHOLDER MANAGEMENT

- Ensure healthy & solid vendor management.
- Liaison across stakeholders in functions of Sales, Supply chain, Packaging, Procurement, Creative, Media,Trade Marketing, Production etc.

SKILL REQUIREMENTS/ BEHAVIOURIAL TRAITS

EDUCATION / EQUIVALENT EXPERIENCE

MBA (Marketing) / 5-6 yrs of experience

SPECIALIZED KNOWLEDGE AND / OR SKILLS

- Multi tasking
- Strong on operational front
- Knowledge on Packaging
- Storng creative bent

📌 Brand Manager (Gurugram)
🏢 Diverse Lynx
📍 Gurugram