- Write compelling copy across Whats App, SMS, push notifications and in-app messaging.
- Create high-converting copy and scripts for Meta & You Tube ads, landing pages and other digital acquisition campaigns.
- Develop lifecycle communication across onboarding, lead nurturing, referral and reactivation journeys.
- Write ad headlines, primary text, video scripts and landing page copy that improve campaign performance.
- Collaborate with marketing teams to translate customer insights into effective messaging for different audience segments.
- Continuously optimise copy through A/B testing and performance analysis.
- Ensure all communication is clear, concise, on-brand and aligned with UX and compliance requirements.
- Maintain and evolve Solar Square's tone of voice across digital channels.
Requirements
- 2–5 years of copywriting experience in CRM, performance marketing or digital marketing.
- Strong portfolio demonstrating both lifecycle and acquisition campaigns.
- Excellent writing, editing and proofreading skills in English and Hindi.
- Experience writing for Whats App, Meta ads, You Tube and other digital channels.
- Understanding of customer journeys, consumer psychology and direct-response copywriting.
- Familiarity with A/B testing and performance metrics such as CTR, CVR and CPL.
- Ability to work cross-functionally in a quick-paced environment and manage multiple projects simultaneously.