Company name: Swamy Publisher

Job Title: Digital Marketing Executive

Location: Chennai

Employment Type: Full-Time

Experience: 2 3 Years

Salary: Market Competitive (Based on Experience)

Gender Preference: Male Preferred

Working Hours: 9:30 AM 5:30 PM

Working Days: Monday to Saturday (Flexibility required for field activities and events)

Probation Period: 1 Year

Job Summary

We are seeking a proactive and results-driven Digital Marketing Executive to drive lead generation, manage digital marketing campaigns, and support business development activities. The ideal candidate should have experience in digital marketing, social media management, campaign execution, CRM management, and content creation. This role requires excellent communication skills, attention to detail, and the ability to work collaboratively in a fast-paced environment.

Key Responsibilities Digital Marketing

- Plan, execute, and optimize digital marketing campaigns across Google, Facebook, Instagram, and other relevant platforms.

- Generate quality leads through digital channels and monitor campaign performance.

- Manage the company's social media platforms and maintain a structured content calendar.

- Develop engaging content for social media, marketing campaigns, and promotional activities.

- Possess a basic understanding of SEO and implement best practices to improve online visibility.

- Track, analyze, and report key digital marketing metrics such as CPL, CTR, conversions, ROI, and campaign performance.

- Prepare performance reports and provide recommendations for campaign optimization.

Sales & Business Support
- Follow up with prospects generated through digital campaigns and other lead sources.





- Maintain and update customer information in the CRM system.

- Prepare sales proposals, quotations, and related documentation.

- Coordinate with internal teams to ensure timely deliveries and payment collections.

- Support marketing events, exhibitions, promotional campaigns, and field activities whenever required.

Required Skills
- Strong knowledge of Google Ads, Meta Ads (Facebook & Instagram), and digital marketing tools.

- Experience in lead generation and performance marketing.

- Social media management and content planning skills.

- Basic understanding of SEO principles.

- Familiarity with CRM software and Microsoft Office applications.

- Robust written communication skills with the ability to create engaging marketing content.

- Excellent verbal communication and negotiation skills.

- Strong analytical skills with the ability to interpret campaign data and generate actionable insights.

- Ability to multitask, prioritize work, and meet deadlines.

- Professional attitude with excellent attention to detail.

Qualifications
- Bachelor's Degree in any discipline.

- Relevant Digital Marketing certifications (Google Ads, Meta Blueprint, HubSpot, or similar) will be an added advantage.

- 2 3 years of relevant experience in Digital Marketing or Performance Marketing.

Preferred Attributes
- Professional, punctual, and self-motivated.

- Strong team player with a team-oriented mindset.

- Excellent organizational and time management skills.

- Ability to work efficiently in a small-team environment.

- Willingness to travel locally for events, client meetings, and field activities when required.

Location: Chennai (Office-Based)

Salary: Market Competitive (Based on Experience)

📌 Digital Marketing Executive | Swamy Publisher | Chennai
🏢 Praveza Consultancy
📍 Chennai