Job Description:
The E-Commerce Manager will be responsible for driving online sales growth, managing the digital storefront, and ensuring a seamless customer experience across all e-commerce platforms. This role combines strategy, analytics, and creativity to optimize website performance, grow traffic, and build brand presence in the digital space.
Key Responsibilities
1. E-Commerce Strategy & Operations
- Develop and execute e-commerce strategies aligned with business goals.
- Oversee day-to-day operations of the online store(s).
- Manage product listings, pricing, inventory, and promotions.
- Website & Platform Management
- Ensure website (and marketplaces like shopify, nayka, Myntra, etc. if applicable) is up-to-date and optimized for conversions.
- Coordinate with design and technical teams to enhance user experience (UI/UX).
- Monitor website analytics, track KPIs, and implement improvements.
- Digital Marketing & Sales Growth
- Work with the marketing team to drive traffic via SEO, SEM, paid ads, and social media campaigns.
- Plan and execute e-mail marketing campaigns, influencer collaborations, and affiliate programs.
- Analyze customer behavior to increase repeat purchases and improve conversion rates.
- Customer Experience & Service
- Ensure smooth order fulfillment, shipping, and return processes.
- Monitor customer feedback and resolve escalations to maintain high satisfaction levels.
- Data Analysis & Reporting
- Track sales, performance metrics, and ROI on campaigns.
- Provide insights and recommendations to management for growth opportunities.
- Team & Vendor Coordination
- Coordinate with internal teams (design, marketing, logistics) and external vendors (marketplaces, couriers, agencies).
- Train and supervise junior e-commerce staff if applicable.
Key Skills & Qualifications
- Bachelor’s degree in Marketing, Business, E-Commerce, or related field.
- 2-4 years of experience in e-commerce management, preferably in design/fashion.
- Strong knowledge of e-commerce platforms (Shopify, WooCommerce, Magento, etc.) and marketplaces.
- Proficiency in digital marketing tools (Google Analytics, SEO, Facebook Ads Manager, etc.).
- Excellent analytical, organizational, and problem-solving skills.
- Strong communication and leadership abilities.
What We Offer
- Competitive salary and performance-based incentives.
- Opportunity to shape the digital growth of a creative, design-led brand.
- A collaborative and dynamic work workplace.
Company Profile
Our client is a creative and customer-focused brand dedicated to bringing unique, high-quality design products to market. They combine traditional craftsmanship with modern design sensibilities to deliver exceptional value and memorable customer experiences.
📌 E Commerce Manager (Kolkata)
🏢 RECEX
📍 Kolkata