Role/ Job Title: Program Manager- Two-Wheeler Loans
Function/ Department: Two-Wheeler Loans
Job Purpose:
To oversee the vision and entire lifecycle of a of the two-wheeler product by managing existing and building new customer journeys. It requires a range of skills, including market and customer research, designing the product architecture, UI development, and campaign planning, understanding tech hacks, building effective journeys for internal users, API integrations, automation, etc. To act as a mediator between sales teams and the technical teams, communicating build requirements effectively and monitoring entire project scoping, delivery, go live and adoption of the projects. Keep a close watch on dirty practices and understanding how to better journeys and envisage newer development requirements to help business scale up, user experience for onboarding business.
Roles & Responsibilities:
- Develop, strengthen, and maintain long-term partnerships with Two-Wheeler OEMs
- Act as the primary liaison to understand their challenges and provide effective solutions
- Increase market share within each OEM by identifying opportunities for deeper engagement
- Design and implement strategies to improve penetration, productivity,
and overall Return on Assets (ROA)
- Track and analyze emerging market trends, customer preferences, and competitor activities
- Adapt strategies based on market dynamics, new product launches, and evolving consumer behaviors
- Develop pricing strategies that balance risk and profitability while ensuring market competitiveness
- Work closely with risk teams to assess and mitigate potential risks in OEM partnerships
- Gain a deep understanding of both metro and semi-urban/rural markets to tailor business strategies
- Customize product offerings to cater to diverse customer segments across various geographies
- Identify gaps in the current product offerings and develop new financing solutions
- Collaborate with internal teams to design cutting-edge products that align with OEM needs and market demands
- Frequently travel to key OEM locations and metro /non metro markets to strengthen relationships and gain first-hand insights
- Engage with stakeholders, dealers, and field teams to drive business outcomes
Education Qualification:
Graduation: Any
Post-graduation: MBA / PGDM
Experience: 3-5 years in OEM relationship management or automotive financing