Website Content Writer Location: Mumbai
Experience: 3-6 years

Traya is an Indian direct-to-consumer hair care platform that provides a holistic treatment
for individuals experiencing hair loss. root cause of hair fall using a combination of Ayurveda, Allopathy, and Nutrition. diagnostic platform, combined with medically trained hair coaches and proprietary tech,
alumnus), Traya's mission is to de-stigmatize hair loss, address its emotional and
We aim to create a global awareness movement around hair loss while delivering a
Create Engaging Content: You'll write blogs, articles, website pages, product descriptions, and landing pages that align with Traya's brand voice and connect with readers through SEO-optimized content.
Translate technical medical information into consumer-friendly, credible, and accessible content.
Collaborate with Teams: Work closely with editorial, SEO, and product teams to meet briefs, keyword targets, and deadlines.
Adapt for Multiple Channels:



You'll also write for community platforms like Reddit and Quora while maintaining brand consistency.
Follow Traya's tone guidelines and medical disclaimers. No fluff, no overpromises, no marketing jargon.
3-4 years of qualified writing experience - preferably in health-tech, wellness, beauty, or DTC brands.
~ Strong portfolio showcasing creative, engaging content including blog posts and long-form articles.
~ Excellent command of English with impeccable grammar and storytelling ability.
~ Basic understanding of SEO principles, Google Search Console, and CMS platforms (WordPress, Webflow, or similar).
~ Ability to research complex health and wellness topics and translate them into reader-friendly content.
~ You write well, but what sets you apart is making health content feel like a conversation that leaves readers feeling understood, not just informed.

📌 Brand Content Writer (Mumbai)
🏢 Traya
📍 Mumbai