Location: Ahmedabad / Mumbai

Designation: General Manager – Retail Sales
Industry: Food Manufacturing / FMCG / Frozen Foods
Experience: 18 – 20 Years
Qualification: Graduate; MBA preferred
Reporting To: Business Head

Purpose of this Role
Lead the retail sales function and drive revenue growth, market expansion, distribution excellence, and profitability across retail channels for the company's food product portfolio, with a strong preference for experience in Frozen Foods.

Key Responsibilities
Sales Strategy & Business Growth
Develop and execute retail sales strategy aligned with business objectives.
Deliver sales, volume, and profitability targets.
Identify and develop new markets, channels, and business opportunities.
Drive market share growth and product penetration.
Distribution & Channel Management
Manage and expand retail sales networks.
Ensure optimum market coverage and product availability.
Improve channel sales efficiency.
Strengthen relationships with key channel partners.
Modern Trade & Key Accounts
Lead business development with Modern Trade and Regional Retail Chains.
Negotiate annual contracts, commercial terms, and promotional plans.
Ensure strong product visibility and shelf presence.
Team Leadership
Lead, mentor, and develop a high-performing sales team.
Drive performance management, capability building, and succession planning.
Establish clear KPIs and accountability across the sales organization.
Sales Operations
Monitor sales performance, forecasting,



and demand planning.
Track channel-wise profitability and business metrics.
Ensure effective execution of trade schemes and promotional activities.
Collaborate with Supply Chain, Marketing, Finance, and Operations teams.
Market Intelligence
Monitor market trends, competitor activities, pricing, and consumer behavior.
Recommend actions to improve sales performance and market positioning.

Candidate Profile
Must Have
18 – 20 years of sales experience in Food Manufacturing, FMCG, Processed Foods, Dairy, or Frozen Foods.
Proven leadership experience in developing Retail Sales operations.
Strong exposure to:
General Trade (GT)
Modern Trade (MT)
Key Account Management
Experience managing large sales teams and multi-state operations.
Solid commercial and business acumen.

Preferred
Experience in Frozen Food industry.
Exposure to national or regional sales leadership roles.
MBA in Marketing or equivalent.
Experience handling organized retail chains and large distributor networks.

Key Competencies
Strategic Planning
Retail Sales Management
Distribution Management
Business Development
Team Leadership
Negotiation Skills
Channel Management
P&L; Management
Trade Marketing
Customer Relationship Management

Success Metrics
Revenue Growth
Volume Growth
Market Share Improvement
Distributor Productivity
Channel Expansion
Profitability Achievement
Team Performance
Customer Retention & Growth

📌 Head of Retail Sales (Mumbai)
🏢 Iscon Balaji Foods
📍 Mumbai