Roles & Responsibilities

- Plan, execute and optimize Performance Marketing campaigns across Google Ads and Meta Ads (Facebook & Instagram).
- Manage Paid Social Media campaigns with focus on lead generation, CPL, ROAS and ROI.
- Create and manage Search, Display, Performance Max, YouTube and Remarketing campaigns.
- Monitor budgets, bidding strategies, audience targeting and conversion tracking. Implement Pixel, GA4, Google Tag Manager and conversion events.
- Analyze campaign performance and prepare weekly/monthly reports.
- Plan and manage Organic Social Media content calendars across LinkedIn, Facebook and Instagram.
- Increase brand awareness, engagement and qualified leads through organic initiatives. Coordinate with designers/content team for creatives and landing pages.
- Stay updated with Google and Meta advertising policies and digital trends.

Job Types: Full time, Permanent

Pay: ₹25,000.00 - ₹40,000.00 per month

Ability to commute/relocate:

- Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Experience:

- Google Ads: 1 year (Required)
- Meta Ads: 1 year (Required)

Work Location: In person

📌 Digital Marketing Manager (India)
🏢 YES IT Labs
📍 India