Role: Senior Data Analyst – Marketing (Off-roll)
Employment type: Third Party
Department: Marketing
Location: Mumbai
Role Overview
We are seeking a highly analytical and business-oriented Senior Data Analyst to drive marketing and digital decision-making through data, dashboards, automation, and AI-enabled insights. The role will be responsible for KPI reporting, marketing analytics, NPS analysis, web journey analysis, and executive dashboards.
The role will also drive automation by creating Agentic AI workflows that streamline reporting, generate insights, automate routine tasks, and improve business productivity. The candidate will work closely with business stakeholders and present insights to senior leadership.
Key Responsibilities
Data cleaning, preparation and validation
Build Power BI and Excel dashboards
KPI reporting and executive scorecards
Marketing analytics and campaign measurement
Website journey, funnel and conversion analysis
NPS and customer experience analytics
Reporting automation and self-service analytics
Data quality and governance
Agentic AI workflow creation & implementation
Executive presentations
Required Skills
Power BI
Excel with Macros
Adobe Analytics
Data storytelling and executive communication
Dashboard design
AI/Copilot/GPT workflow exposure
Basic Data Science (Regression, Clustering, Cohort Analysis, etc)
Valuable to have
Working knowledge of Python
Core Competencies
Business Acumen, Stakeholder Management, Executive Presence, Storytelling with Data, Problem Solving, Ownership, Collaboration and Innovation.
📌 Senior Data Analyst Marketing Off Roll Mumbai (India)
🏢 Crisil
📍 India
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