Campus Marketing Lead

This is Campus based role at UPES-Dehradun.

Responsibilities
Develop and execute the campus marketing strategy in alignment with the University's brand and admissions objectives.
Liaise with and act as the primary marketing partner for all academic schools/departments/functions collaborating closely with senior stakeholders including but not limited to Vice Chancellor (VC), Pro Vice Chancellors (PVCs) and Deans.
Liaise with academic schools to identify key priorities, flagship initiatives, industry engagements, research, and campus activities, ensuring timely marketing support and flawless execution.
Plan and execute campus-wide events, orientation programmes, open days, leadership interactions, VC and PVC engagements, academic showcases, student engagement initiatives, and other strategic brand activations.
Coordinate with cross-functional teams to ensure seamless execution of campaigns and on-ground activations across the campus.
Lead campus branding initiatives, ensuring consistency across all physical brand touchpoints and event settings.




Manage external agencies and vendors for event production, branding, fabrication, logistics, and other execution requirements.
Monitor project timelines, budgets, deliverables, and execution quality across multiple concurrent initiatives.

Experience
10+ years of experience in brand management, integrated marketing, or experiential marketing.
Preferred experience in HEI setup in a similar role
Demonstrated experience managing large-scale events, cross-functional projects, and multiple senior stakeholders.

Preferred Skills
Stakeholder Management
Cross-functional Collaboration
Project Management
Event Planning and Execution
Agency and Vendor Management
Consumer Research and Insights
Design Thinking
Strategic Planning and Execution
Budget and Timeline Management
Excellent written and verbal communication skills
Robust execution and problem-solving skills

📌 Assistant Director/ Senior Manager Marketing Dehradun
🏢 GUS Global Services India
📍 Dehradun