Summary:

This role is central to driving the growth and profitability of our milk products business through strategic brand management, cutting-edge marketing, and product development. The ideal candidate will lead the creation and execution of comprehensive marketing strategies that position our brand portfolio—spanning sub-brands—effectively in the market. By leveraging deep consumer insights, market trends, and competitive intelligence, you will develop and launch innovative products and campaigns that resonate with target audiences.

You will be responsible for shaping brand identity, optimizing go-to-market strategies, and ensuring alignment across cross-functional teams. Your work will directly influence category performance, brand equity, and long-term market leadership.

Responsibilities:
Lead brand positioning and develop consumer insights to guide strategic decisions.
Design and execute 360-degree marketing campaigns across digital and traditional channels.
Translate brand vision into actionable go-to-market strategies and creative execution plans.
Spearhead creative development to drive consumer engagement and conversion.
Define performance benchmarks, pricing models, cost structures, and sales forecasts.
Track, measure,



and report on campaign performance using KPIs and ROI analysis.
Monitor market dynamics, competitor activities, and consumer behavior to identify prospects.
Evaluate product distribution effectiveness and assess consumer feedback for continuous improvement.
Align internal teams around brand strategy, messaging, and tactical execution.
Develop and implement brand and marketing strategies that support sustainable growth.

Requirements

Requirements:
6–12 years of experience in brand management, communication development, new product development (NPD), packaging innovation, and brand growth.
Proven track record in designing and executing high-impact, integrated marketing and digital campaigns.
Demonstrated ability to identify market opportunities and build data-driven marketing plans.
In-depth knowledge of the full marketing mix and end-to-end marketing processes—from brief to delivery.
Successful experience in repositioning or revitalizing existing brands through recent identity, packaging, and messaging.
Expertise in identifying unmet consumer needs and launching new products to address those gaps.

📌 Brand Manager Milk Hyderabad
🏢 Heritage Food
📍 Hyderabad