Job Description
Plans, directs and coordinates marketing programs and initiatives to support funnel generation sales for India and South Asia Pacific focusing on liquid chromatography and lab informatics.
Tailors worldwide marketing programs to meet region-specific customer needs and creates region-specific programs.
Determines the appropriate marketing tactics mix and owns execution of all marketing activities and customer communication in the assigned region / country.
Analyzes market trends and competitor activities and converts them into tactical marketing sales programs.
Acts as a focal point for consolidating business metrics, market trends, pricing, customer and technology related information to share with the business units and enables the communication flow between business units and sales channels.
Identifies and develops business opportunities and provides information and support for the sales force.
Works closely with region/country senior management to align sales marketing functions to capture business opportunities.
Has contact with customers and plays an key role in generating recent customers and maintaining current customers for future sales.
May assist the sales force in the sales process.
Qualifications
Bachelors or Masters Degree or equivalent.
Post-graduate, certification, and/or license may be required.
Typically, at least 8+ years relevant experience for entry to this level.
Additional Details
This job has a full time weekly schedule. It includes the option to work remotely.
Travel Required: 25% of the Time
Shift: Day
Duration: No End Date
Job Function: Marketing
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