01 Aug
|
YOUR HRM EXPERT
|
Noida
01 Aug
YOUR HRM EXPERT
Noida
Location
Noida sec142
Salary
90k
Experience Level: 2–3 years preferred Key Responsibilities ---Brand Strategy & Communication • Own and evolve SEREKO’s brand voice, narrative, and communication across all touchpoints—digital, offline, performance, PR, and experiential.
Ensure consistency and clarity of brand messaging across platforms (website, social, ads, packaging, events, collaborations).
Translate psychodermatology insights into relatable, consumer-first storytelling. ---Creative Copywriting & Content Direction • Lead creative copywriting for campaigns, product launches, ads, website, emails, and brand decks.
Develop strong creative briefs for designers, videographers, and external partners.
Review and refine all brand-facing content to ensure it aligns with brand tone, positioning, and consumer psychology. ---Campaign Planning & Execution • Conceptualise, plan, and execute brand campaigns from ideation to launch, including digitalfirst and integrated campaigns.
Own end-to-end brand marketing for new product launches—from positioning and messaging to go-to-market strategy.
Work closely with performance, social, and influencer teams to ensure campaigns are both creative-led and insight-driven. ---Consumer Behaviour & Data Insights ---Creative Ads & Assets
---Offline Events, Pop-ups & Experiences ---Community Building & Brand Collaborations What We’re Looking For
2–3 years of experience in a D2C brand, preferably skincare, beauty, or wellness.
Robust creative copywriting skills with a deep understanding of tone, emotion, and consumer psychology.
Proven experience in campaign planning, product launch marketing, and brand storytelling.
Solid grasp of consumer behaviour, customer data, and insight-led marketing.
Ability to think strategically while executing fast in a startup setting.
Comfortable working cross-functionally with performance marketing, design, product, and founders.
Someone who understands that brand building is a long game—but knows how to win attention today.
📌 Brand Strategist Noida
🏢 YOUR HRM EXPERT
📍 Noida