Role and Responsibilities :-
Run top of the funnel campaigns: Build, launch, and scale paid acquisition on Google (Search, Demand Gen, YouTube) and Meta bringing in current, high-quality audiences and knowing when to push spend and when to pull back. campaigns
Find the hook: Get close to the customer's real problems and turn them into angles that attract users to our website and app
Brief brilliant creative. Write briefs designers want to build from, then direct the work to make it sharper and high performing
Keep it connected. Use your SEO know-how so paid and organic pull in the same direction, and partner with content, product, and design
Turn data into insights: Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Adobe etc.), AdWords, Search console etc. and get valuable insights




Run experiments: Use data and customer behavior to craft hypothesis. Run experiments and A/B tests to prove your hypothesis and scale winning experiments.

Education & experience REQUIREMENTS:-
Have 5+ years in paid acquisition with results you can prove
Bachelor’s Degree or higher

Preferred Skills: -
Think in data — fluent in web analytics (GA4 or Adobe), Google Ads, and Meta Ads Manager.
Can show us a hook you wrote and explain why it worked
Write a creative brief a designer is excited to open
Know enough SEO to connect the whole funnel
Explain a complex analysis in plain language

📌 Campaign Manager Maharashtra
🏢 TATA AIG General Insurance Company
📍 Maharashtra