KEY RESPONSIBILITIES-
Plan, execute, and monitor digital marketing campaigns across Google, Meta (Facebook & Instagram), LinkedIn, and other digital platforms.
Manage SEO and SEM initiatives to improve website traffic and search engine rankings.
Create, schedule, and manage content for social media platforms. - Execute email marketing campaigns and marketing automation activities.
Track campaign performance using Google Analytics, Google Search Console, and other reporting tools.
Optimize campaigns based on performance metrics such as CTR, CPC, CPA, ROAS, and conversions.
Coordinate with the content, design, and sales teams to develop engaging marketing assets.
Manage website updates, landing pages, and lead generation campaigns.




Conduct keyword research, competitor analysis, and market research to identify growth prospects.
Prepare weekly and monthly performance reports with actionable insights.
Stay updated with the latest digital marketing trends, platform updates, and industry best practices.

PREFERRED QUALIFICATIONS- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. - Google Ads, Meta Blueprint, or other relevant digital marketing certifications will be an added advantage.

📌 Digital Marketing Executive West Bengal
🏢 Orion
📍 West Bengal