Job DescriptionRole Overview

NWe're looking for a hands-on, performance-driven Copy Writer who can own content end-to-end — from strategy and scripting to shooting and delivering final assets that drive measurable results. This role is for someone who can write sharp copy, shoot high-performing content, collaborate with editors, and deliver finished creatives that convert. You should be equally comfortable building brand storytelling and optimizing ads for performance.

NKey Responsibilities:

N1) Content Strategy & Ownership

N- Develop and execute a content strategy aligned with business and revenue goals.

N- Build clear content pillars for awareness, education, trust-building, and conversion.

N- Maintain consistency inbrand voice across ads, social, website and partnerships.

N2) End-to-End Content Creation

N- Ideate, script, shoot, and deliver finished content (UGC-style, brand shoots, ad creatives, educational content).

N- Write compelling scripts and ad copies tailored to platform and funnel stage.

N- Create engaging narratives around men's hair health, product education, and customer journeys.

N- Ensure final output is polished, performance-ready, and on-brand.

N3) Performance-Led Creative

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Create ad creatives for Meta, Google,



YouTube, and other paid channels.
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Optimize messaging for different funnel stages
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Analyze performance metrics (CTR, Hook Rate, Hold Rate, CVR, CPA, ROAS) and iterate content accordingly.
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Continuously test current angles, hooks, formats, and scripts.
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n4) Cross-Functional Execution

N- Work closely with designers, video editors, performance marketers, and product teams.

N- Support influencer, partnership,, and retention campaigns with high-impact content.

NRequirements:

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3+ years of experience in performance content, preferably in D2C, health, wellness, or beauty.
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Proven ability to write, shoot, and deliver finished content that performs.
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Solid understanding ofperformance marketing and paid media creative strategy.
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Excellent copywriting and storytelling skills.
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Comfortable being on-camera and directing shoots when needed.
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Data-driven mindset with the ability to interpret ad metrics and optimize accordingly.
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Understanding of SEO, platform trends, and social-native content formats.
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Robust sense of aesthetics and modern male consumer psychology.
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📌 Copywriter Alibag (India)
🏢 Traya
📍 India