Job Title: PPC Specialist/Digital Marketing Specialist

Location: Mohali

About the Role

We are looking for a results-driven PPC Executive with hands-on experience in planning, executing, and optimizing paid advertising campaigns. The ideal candidate should have expertise in Google Ads, Meta Ads, campaign optimization, performance analysis, and budget management to drive qualified leads and maximize ROI.

Key Responsibilities
Plan, create, manage, and optimize PPC campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other paid platforms.
Conduct keyword research, competitor analysis, and audience targeting to improve campaign performance.
Optimize bids, ad copy, landing pages, and targeting strategies to improve campaign efficiency.
Set up and manage conversion tracking using Google Tag Manager, Google Analytics (GA4), and Google Ads Conversion Tracking.
Prepare weekly and monthly performance reports with actionable insights.




Manage campaign budgets effectively while ensuring optimal return on ad spend.
Collaborate with SEO, content, design, and web development teams to execute integrated marketing campaigns.
Stay updated with the latest PPC trends, platform updates, and industry best practices.

Required Skills & Qualifications
Bachelor's degree in Marketing, Business, Communications, or a related field.
1–4 years of hands-on experience managing PPC campaigns.
Solid expertise in Google Ads (Search, Display, Performance Max, Shopping, and YouTube).
Experience with Meta Ads Manager for lead generation and conversion campaigns.
Robust understanding of keyword research, audience segmentation, bidding strategies, and conversion optimization.
Ability to interpret campaign data and provide optimization recommendations.

📌 Digital Marketing Specialist/ Ppc Sahibzada Ajit Singh Nagar
🏢 Mavenj SEO
📍 Sahibzada Ajit Singh Nagar