Job DescriptionWe Are Hiring | Digital Media Planner | Mumbai

NExperience Required: 2–5 years of experience in digital media planning, preferably from a media/advertising agency background

NRole Overview:

NThe role involves end-to-end digital campaign planning, execution, and performance tracking. The individual will work closely with clients, internal teams, and platform partners to deliver effective, data-driven digital media solutions aligned with business objectives

NKey Responsibilities:

N

n
Decode client briefs and develop detailed approach notes for upcoming digital campaigns.
N
Plan and execute digital campaigns in line with client objectives, budgets, and timelines.
N
Coordinate with vendorsand platform partners to ensure readiness before campaign launch.
N
Monitor ongoing campaigns and share regular performance reports with actionable insights.
N
Drive campaign optimisation through continuous tracking and course correction
N
Maintain and update campaign data on dashboards accurately and regularly.
N
Conduct post-campaign analysis and present key learnings to clients and internal teams.




N
Share platform knowledge, trends, and past learnings to improve future campaign outcomes.
N
Track campaign spends and ensure delivery within allocated budgets.
N
Research recent platforms and features to enhance digital strategy effectivene
N
Support current business pitches through data inputs and presentation development
N

nKey Skills & Expertise:

N

n
Strong understanding of digital media planning and campaign execution.
N
Knowledge of performance marketing and optimisation techniques.
N
Analytical mindset withthe ability to derive insights from campaign data.
N
Good stakeholder management and communication skills.
N
Ability to manage multiple campaigns in a rapid-paced setting.
N

nTools & Platforms:

N

n
Platforms: LinkedIn, Twitter (X), Instagram
N
Analytics Tools: Google Analytics, Adobe Analytics
N
Tools: Similarweb, Google Suite
N
Ad Platforms: Meta (Facebook) Business Manager
N

📌 Digital Media Planner Alibag
🏢 Omnicom Media India
📍 Alibag