About the Role

As CRM Manager, you'll own our email, SMS, and lifecycle marketing strategy, run a rigorous testing program, and manage our Klaviyo instance end-to-end. You'll help us scale engagement with fitness-focused customers across European markets and multiple sales channels including TikTok Shop, Amazon, and Shopify.

What You'll Do

Own the CRM roadmap and lifecycle strategy for a fitness audience — welcome series, abandoned cart, post-purchase workout/product education, replenishment (supplements/accessories), win-back, and VIP/loyalty flows

Design, execute, and analyze extensive A/B and multivariate tests across subject lines, send times, offers, and content to continuously improve engagement and revenue

Build, optimize, and maintain flows, segments, and campaigns in Klaviyo

Segment and personalize communications for European customers — language, cultural nuance, seasonality (Current Year's resolutions, summer body prep, etc.), and GDPR compliance

Partner with commercial/marketplace teams to align CRM with sales on TikTok Shop, Amazon, and Shopify

Track and report on KPIs: open rate, CTR, conversion rate, revenue per recipient, LTV, and repeat purchase rate





Maintain clean audience data, list hygiene, and deliverability best practices

Collaborate with brand/creative teams to keep messaging on-brand and engaging (fitness tone, community feel, results-driven content)

What We're Looking For

Proven CRM/Lifecycle/Retention Marketing experience, ideally in fitness, wellness, or health & nutrition ecommerce

Hands-on expertise with Klaviyo (flows, segmentation, A/B testing, reporting)

Solid track record running and interpreting A/B / multivariate tests at scale

Experience marketing to European customers (multi-language/multi-market a plus)

Familiarity with Shopify, plus selling/marketing on TikTok Shop and Amazon

Analytical mindset with comfort in data and dashboards

Passion for fitness/wellness and understanding of customer motivations (habit-building, goals, subscriptions/replenishment)

Nice to Have

Experience with subscription/replenishment models (supplements, consumables)

Loyalty program or ambassador program experience

Additional ESP or SMS platform experience

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