External

Business objectives
Identify, index and review market potential for waterproofing/flooring/admixture products in Project Sales

(Geography and Key Accounts)
Generate leads through direct project site visits and various stakeholders like Project Sales Executives, Applicators and

Dealers
Conduct site inspection based on leads and make proposals including sampling to convert sites
Focus on product mix and ensure product addition in Basic Order

Quantity (BOQ) of the site

Technical Assistance
Provide technical assistance pre and post sales at the project sites related to waterproofing/flooring/admixture
Undertake in office sampling for waterproofing/flooring/admixture products to build customer confidence

Market Development
Identify and engage with set of medium to large product applicators,

consultants etc. for the purpose of market expansion and upgradation
Build long term relationship with the identified set of stakeholders through regular product training and in office assistance
Value Target for waterproofing/flooring/a dmixture products in

Project Sales
Minimum product level value targets




Stakeholder level value targets
Product training plan compliance
Brief about products and systems with Specifiers and Consultants to generate business

Training
Identify and train Project Sales Applicators on practical application of waterproofing/flooring/admixture products at regular intervals
Coordinate with Marketing function to send out collaterals and relevant training material to the Applicators

Market Intelligence
Assist Marketing function in conducting product trials and building inferences on APL product strength vis-à-vis products in the market
Identify non-APL business stakeholders and take measures to convert to APL account through product demonstration initiatives
Integrate with Research and Technology function for current product development based on feedback of product trends in the market.

Essential
B.E / B. Tech (Civil)
Minimum of 45% marks throughout education without any backlogs.
Graduation must be through a fulltime course.

📌 Executive Ii Sales Engineering Indore
🏢 Asian Paints
📍 Indore