The Inside Sales / Lead Generation Executive plays a critical role in identifying and qualifying potential customers for corrugated carton products. This position supports the Sales team by building a robust pipeline of leads through proactive outreach and strategic follow-ups.
Key Responsibilities
Generate qualified leads through cold calling, email campaigns, LinkedIn outreach, and inbound inquiries.
Research and identify potential clients in industries such as FMCG, pharmaceuticals, electronics, and e-commerce.
Understand customer packaging needs and introduce appropriate corrugated carton solutions.
Maintain accurate records of leads, contacts, and interactions in the CRM system.
Coordinate with the Sales team to schedule meetings and product demos.
Track lead conversion metrics and continuously improve outreach strategies.
Provide timely follow-ups and nurture leads until they are sales-ready.
Qualifications & Skills
Bachelor’s or Master’s degree in Business, Marketing, Packaging Technology, or related field.
2–3 years of experience in inside sales, telemarketing, or lead generation, preferably in packaging or industrial products.
Robust verbal and written communication skills.
Familiarity with CRM platforms
Ability to understand technical aspects of corrugated packaging and convey value propositions.
Self-driven, organized, and goal-oriented.
Comfortable with high-volume outreach and handling objections.