Role Summary

This position may be filled by a single hybrid candidate or split into multiple specialist roles, depending on budget and scope. The goal is to support core marketing functions in execution and experimentation.

Functional Areas
Generative AI Marketing:
Use generative AI tools to draft, repurpose, and personalize marketing content. Maintain prompt libraries and measure the performance of AI-generated content. Familiarity with creating GPTs and Agents to help streamline business efforts.
Email & Lifecycle:
Manage execution and QA of email campaigns, ensure segmentation and journey logic are correct, and report on performance metrics.
Marketing Operations:
Support day-to-day Marketo operations, lead routing, database hygiene, campaign logic, and analytics dashboard maintenance.
Digital Marketing:
Launch and optimize digital campaigns, ensure pixel and tracking infrastructure is maintained, and support basic SEO/CRO activities.

📌 Marketing Operations Specialist Pune
🏢 OpenGov
📍 Pune