Roles and Responsibilities :
Performance Management & Governance

Track frontline manpower performance through Target vs Achievement monitoring.

Publish periodic performance dashboards and productivity reports.

Identify performance gaps and coordinate corrective action plans with field teams. Support incentive tracking and productivity governance
Frontline Digital Initiative Management

Drive adoption and execution of frontline digital initiatives and sales automation tools. Coordinate with field sales teams to ensure proper app usage and compliance.

Act as the single point of contact between field teams and tech teams for app-related issues, bug resolution, and enhancement requests.

Monitor digital usage metrics and improve adoption levels.
Training Coordination

Coordinate onboarding and refresher training programs for frontline manpower.

Work with sales capability and regional teams to schedule and track trainings.

Maintain training attendance, completion status, and effectiveness records.

Support rollout of current processes, tools, and systems through training interventions.
Frontline Manpower Principal Governance

Govern frontline manpower deployment, tagging, and compliance as per organizational norms.



Maintain accurate manpower database and tracker for active/inactive resources. Coordinate with stakeholders for manpower approvals, replacements, and onboarding formalities.

Ensure adherence to principal guidelines, policies, and reporting structures.
Market Working Hygiene & Discipline

Monitor frontline salesforce market working hygiene, attendance, beat compliance, and discipline. Ensure timely closure of field reporting and market activity tracking.

Drive adherence to defined sales processes and operational standards.

Highlight non-compliance cases and coordinate corrective actions with managers.
Backend Systems & Frontend Application Ownership

Act as the business owner for frontline backend systems and front-end sales applications, ensuring smooth functionality, user management, and process adherence. Coordinate with technology and product teams for system enhancements, issue resolution, testing, rollout support, and continuous improvement of frontline digital platforms.

Job Requirements :
Graduate/Postgraduate in Business Administration, Sales, or related field
4–8 years of experience in sales operations, sales coordination, or frontline governance roles
Experience in FMCG/FMCD/Consumer Sales operations preferred

📌 National Coordinator Front Line Salesforce Kochi
🏢 V-Guard
📍 Kochi