I. About the Role

NPCI Bharat BillPay Limited (NBBL) is looking for a creative and execution-oriented social media skilled to own the end-to-end management of NBBLs social media presence. The role requires driving content strategy, agency management, community engagement, innovation and platform growth while delivering measurable business impact.

II. Role & responsibilities
Own the end-to-end management of NBBL and Bharat Connects social media channels.
Develop and execute monthly content calendars aligned with business and marketing priorities.
Work closely with creative agencies to deliver high-quality, on-brand content and ensure timely execution.
Monitor agency performance, provide creative direction and drive innovation through platform-first and trend-led ideas.
Identify opportunities to increase engagement through topical content, campaigns and community interactions.
Track and improve key social media KPIs including follower growth, engagement, reach, impressions and video performance.
Analyze platform insights and recommend optimization strategies based on data.
Coordinate with internal stakeholders across marketing, product,



PR and business teams to deliver integrated campaigns.
Stay updated on emerging social media trends, formats and best practices.
AI Proficiency: Ability to utilize AI tools for daily social media operations, content creation, analytics, reporting, trend identification and workflow automation to enhance productivity and campaign effectiveness.

III. Success Measures
Growth in followers and community engagement.
Improved reach, impressions and content performance.
Timely execution of content calendars and campaigns.
Strong agency management and delivery excellence.
Creative ideas that enhance brand visibility and audience engagement.

IV. Preferred candidate profile
Relevant of experience in social media or digital marketing.
Strong understanding of LinkedIn, Instagram, X, Facebook and YouTube.
Excellent copywriting, storytelling and content planning skills.
Experience managing agencies and cross-functional stakeholders.
Creative thinker with a robust analytical mindset and a passion for building engaging digital communities.

📌 Nbbl Associate Marketing Mumbai (India)
🏢 National Payments Corporation Of India (NPCI)
📍 India