ITC Limited is looking for a Manager – Market Research to partner with brand teams in generating consumer and market insights that drive business growth and strategic decision-making. The role involves leading end-to-end market research projects, collaborating with research agencies, leveraging contemporary research methodologies, and converting consumer data into actionable business recommendations.
Key Responsibilities
Partner with brand teams to identify consumer insight and market research requirements aligned with business objectives.
Design and execute qualitative and quantitative research studies through external research agencies.
Analyze consumer, market, and category data to generate actionable business insights.
Translate research findings into strategic recommendations for brand and business teams.
Drive the adoption of creative research methodologies,
digital analytics, and consumer insight tools.
Develop dashboards, reporting frameworks, and insight repositories for effective knowledge management.
Manage research agencies, project timelines, budgets, and ensure timely delivery of high-quality research.
Act as the custodian of consumer insights and facilitate knowledge sharing across stakeholders.
Monitor market trends, consumer behavior, and competitive intelligence to support business planning.
Eligibility Criteria
MBA in Marketing from a reputed institute.
Specialization in Market Research, Consumer Behaviour, or Analytics will be an added advantage.
Experience Required
3–5 years of experience in:
Market Research
Consumer Insights
Consumer Analytics
Brand Research
Customer Insights
Experience with a Market Research Agency and/or FMCG organization is preferred.
Hands-on exposure to qualitative and quantitative research methodologies, consumer studies, and insight generation.
📌 Manager – Market Research Kolkata
🏢 Consultbae India
📍 Kolkata
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