This role drives end-to-end customer engagement through campaigns, content, and data-led insights to enhance retention and conversions. It also ensures smooth execution by collaborating with cross functional teams and resolving escalations through root cause analysis.

Core Responsibilities:
Strategically lead the customer engagement module to elevate customer interactions

throughout their journey.
Efficiently use tools to nurture customers, driving stronger engagement, retention, and

conversions.
Oversee the development, execution, and timely deployment of campaigns (offers, banners,

promotions, earn & burn initiatives, and current feature launches), ensuring alignment with business goals and monitoring performance for improvements.
Lead content creation and maintain centralized content repositories for consistency, version

control, and easy access.
Analyse data insights to refine customer experiences, recommend strategic adjustments, and support product journey enhancements.




Conduct root cause analysis for escalations identifying causes, implementing fixes, and

planning long-term preventive measures.
Prepare and maintain regular reports on campaign performance, escalations, and overall

engagement metrics.
Collaborate with cross-functional teams (Tech, Risk, Ops, Product, etc.) to ensure smooth

campaign execution and resolution of issues.
Support ad-hoc tasks and other operational activities to meet business needs.

Experience and Qualification Required:
2+ years of experience in Marketing or any related field
Excellent communication skills and the ability to network
Team Working & ownership driven mentality
Basic Excel
Adaptability and the ability to juggle multiple projects
Robust attention to detail
Positive organization and planning skills
Preferably an MBA in Marketing

📌 Marketing Executive Pune (India)
🏢 Fibe -
📍 India