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Lead solution architecture for Optimizely CMS, CMP, and Personalization/Content Recommendations.
Define technical roadmaps for multi-site and headless deployments.
Architect integrations between CMP, CMS, CRM, DAM, and marketing automation systems.
Oversee setup of personalization engines: segmentation, targeting, and content affinity modelling.
Ensure compliance with data governance, GDPR/CCPA, and security standards.
Provide technical leadership, code reviews, and guidance to front-end and back-end teams.