Performance Marketing Strategy
Develop and execute the overall performance marketing strategy aligned with business objectives.
Plan media budgets across Google, Meta, YouTube, Display, and other digital platforms.
Optimize campaigns to maximize ROI, ROAS, and customer acquisition.
Campaign Management
Manage Google Ads (Search, Shopping, Performance Max, Display, YouTube).
Manage Meta Ads (Facebook & Instagram).
Plan remarketing, agile ads, and customer retention campaigns.
Execute festive, seasonal, and promotional campaigns.
SEO & Organic Growth Coordination
Coordinate with the SEO agency for organic growth initiatives.
Align paid and organic strategies for maximum visibility.
Monitor Search Console and GA4 insights.
Tracking & Measurement
Ensure proper implementation and validation of:
Google Analytics 4 / Google Tag Manager / Meta Pixel / Google Ads Conversion Tracking
Work closely with technical teams to maintain accurate tracking.
Agency & Vendor Management
Manage performance marketing agencies and digital partners.
Conduct weekly review meetings.
Evaluate campaign performance against agreed KPIs.
Ensure timely execution of action plans. .
Budget Management
Prepare monthly and quarterly media plans.
Monitor budget utilization and optimize spend.
Required Skills
Google Ads (Search, Shopping, PMax, Display, YouTube)
Meta Ads Manager
Google Analytics 4
Google Tag Manager
Merchant Center
Qualifications & Exp
Bachelor's degree in marketing, Business, or a related field.
Previously worked with digital marketing agency to manage performance ads
5–8 years of experience in Performance Marketing.
At least 3 years managing campaigns with monthly media spends of 10 lakh
Google Ads and GA4 certifications are an advantage.
📌 Performance Marketing Bengaluru
🏢 Angel and Genie
📍 Bengaluru
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