Role Overview We are looking for a performance-driven Performance Marketing Executiveto plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads, and other digital advertising platforms. The ideal candidate should have strong analytical skills, hands-on campaign management experience, and the ability to deliver measurable ROI for multiple client accounts.

Key Responsibilities Plan, launch, and manage Performance Marketing Executive campaigns across Google Ads (Search, Display, Performance Max, Shopping, and YouTube) and Meta Ads (Facebook & Instagram).

Conduct keyword research, competitor analysis, and audience targeting to maximize campaign performance.

Monitor campaign budgets, bids, and performance to achieve lead generation and revenue goals.

Optimize campaigns through A/B testing, bid strategies, ad copy improvements, and landing page recommendations.

Set up and manage conversion tracking using Google Tag Manager, Google Analytics 4 (GA4), and platform-specific tracking tools.

Analyze campaign performance and prepare detailed reports with actionable insights and recommendations.

Collaborate with creative, content,



and web development teams to improve campaign effectiveness.

Manage remarketing campaigns and audience segmentation for improved conversion rates.

Stay updated with the latest PPC trends, platform updates, and industry best practices.

Ensure campaigns meet client KPIs while maintaining efficient cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS).

Required Skills & Experience

2–4 years of hands-on experience in PPC and performance marketing.

Solid experience managing Google Ads and Meta Ads campaigns.

Proficiency in Google Ads, Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Keyword Planner.

Experience with conversion tracking, pixel implementation, and attribution models.

Solid analytical and problem-solving skills with a data-driven approach.

Ability to manage multiple client accounts and prioritize tasks effectively.

Excellent communication and reporting skills.

Experience working in a digital marketing agency is a solid advantage.

Google Ads and Meta certifications are a plus.

📌 Performance Marketing Executive Delhi
🏢 Let's Build Brands
📍 Delhi