Company Description

Realaasti.com is a transparent and creative real estate platform dedicated to making property buying more fair, affordable, and informed. Leveraging group buying and partnerships with trusted builders, Realaasti.com ensures customers receive better pricing while helping builders reduce marketing costs and sell more efficiently. Role Description

We’re looking for a performance-driven marketer who understands both digital advertising and the real estate ecosystem. This role is ideal for someone who can maximize lead generation on a lean budget, while bringing strategic clarity on how different property segments (residential, commercial, plotted developments, luxury, etc.) should be marketed. Plan, execute, and optimize paid ad campaigns across platforms like Meta (Facebook/Instagram), Google Ads, YouTube and LinkedIn

Drive high-quality lead generation with a solid focus on cost efficiency and ROI

Understand different real estate products and craft tailored campaign strategies for each

Continuously monitor, analyze, and improve campaign performance (CTR, CPL, conversions, etc.)

Run A/B testing on creatives, audiences, and messaging to improve results





Coordinate closely with sales and marketing teams to ensure lead quality and proper follow-ups

Build and manage funnels, landing pages, and retargeting strategies

Track user behavior and optimize campaigns based on insights and data

Maintain dashboards and provide weekly performance reports with actionable insights

What We’re Looking For

Proven experience in performance marketing, preferably in real estate or high-ticket sales

Robust understanding of lead generation funnels and conversion optimization

Ability to work with tight budgets and deliver measurable results

Knowledge of real estate buyer psychology and market segmentation

Hands-on experience with tools like Meta Ads Manager, Google Ads, Google Analytics, CRM tools

Analytical mindset with the ability to translate data into strategy

Strong communication skills to align with internal teams

Bonus Points If You

Have worked on property launches or real estate campaigns

Understand local markets like Visakhapatnam or Tier 2 cities

Can contribute to creative strategy (ad copies, hooks, visuals)

📌 Performance Marketing Specialist – Real Estate Andhra Pradesh (India)
🏢 Realaasti.com
📍 India