KEY RESPONSIBILITIES
End-to-End Brand Architecture:

Co-piloting long-term brand equity playbooks and defining positioning models as the group penetrates new consumer segments.
Data-Driven Business Analytics:

Mining internal sales pipelines, distributor data, and market research variables to decode core consumer insights and identify operational whitespace opportunities.
High-Impact Product Launches:

Conceptualizing and executing the go-to-market (GTM) strategy for current product portfolios, ensuring seamless execution from product development to retail shelves.
Integrated Media & Digital Strategy:

Designing and tracking digital marketing campaigns, performance loops, and traditional media models to build consumer pull and brand awareness.
Trade & Modern Trade Marketing:

Structuring high-yield consumer promotions, point-of-sale (POSM) visibility frameworks, and localized retail activation strategies across Modern Trade and General Trade channels.
Cross-Functional Ownership:





Taking proactive command of campaign timelines, challenging existing marketing concepts, and collaborating closely with production, sales, and supply chain teams.

Requirements
Experience Base:

3–5 years of progressive qualified success operating within FMCG Marketing, Consumer Insights, Media/Advertising Agencies, Brand Strategy, or Digital Marketing.
Core Mental Framework:

Highly analytical, comfortable handling data arrays, and possessing a deep curiosity about shifting Indian consumer behavior.
Operational Drive:

A proven self-starter who takes autonomous ownership of projects without waiting for micro-instructions; comfortable operating in a fluid, high-growth setting.
Attributes:

High learning agility, execution-focused mindset, excellent communication skills, and a genuine passion for working on the ground to hit business metrics.

📌 Require An Assistant Brand Manager Abm In Gurgaon Gurugram
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📍 Gurugram