Role Description

Job Title

Branch Manager - Retail Branch Banking

Business Unit

Retail Branch Banking

Reporting To

Cluster Head / Circle Head

Job Function and Role Type

Sales, Supervisory, Extensive Travel Required

Version No

2.0

Job Purpose

Manage branch profitability, customer relationships, and operational compliance. Drive business growth through target achievement and cross-sell initiatives.

Key Responsibilities

Achievement of Business Targets

Achieve income and contribution targets.

Achieve incremental CASA targets.

Ensure portfolio growth and cross-sell ratio.

Cross-sell products like Demat, Credit Cards, and Insurance.

Program / Channel Management

Manage revenue-generating roles and programs.

Achieve channel and cross-sell targets.

Ensure HNW portfolio management and customer service.

Complaints and Customer Management

Ensure branch sales model compliance.

Handle complaints and ensure timely resolution.





Control attrition and grow existing portfolios.

Organize customer meets for feedback.

People Management

Motivate and manage staff productivity.

Provide training on skills, products, and operations.

Monitor staff turnover and morale.

Review and Control

Review vault, cash, and key registers.

Ensure compliance with banking regulations.

Monitor audit ratings and operational errors.

Review progress against objectives periodically.

Education

Graduation (minimum).

Certifications

AMFI Certification (optional), IRDA Certification (optional), NCFM Certification (optional).

Key Competencies

Customer delight, Decision-making, Analytical ability, Team management, Cross-sell expertise.

Major Stakeholders

Customers, Admin/Infra/HR, Retail Marketing, Audit, IT, Product Development, RBI Officials.

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