Senior Executive – Paid Media (E-commerce | D2C Brands)
Experience: 3+ Years
Location: Sector 44, Gurgaon
Company: AdLift Marketing Pvt. Ltd.
Role Summary
We are looking for a performance-driven Paid Media skilled with hands-on experience managing E-commerce / D2C brands across Google Ads and Meta platforms, focused on revenue growth and ROAS optimization.
Key Responsibilities:
Plan, execute, and optimize campaigns on:
Google Ads (Search, Display, Shopping, Performance Max, YouTube)
Meta Ads (Facebook & Instagram)
Drive KPIs such as ROAS, CPA, CPC, CTR, Revenue & Conversion Rate.
Conduct keywords, audience, and competitor research.
Monitor budgets, bids, quality score, impression share, and account performance.
Perform A/B testing on ads, creatives, audiences, and landing pages.
Optimize shopping feeds and scaling strategies for D2C brands.
Analyze campaign data, conversions, and ROI; deliver performance reports.
Provide growth strategies and optimization recommendations.
Coordinate with clients on performance updates and campaign planning.
Stay updated with platform trends and algorithm changes.
Requirements
3+ years of hands-on Paid Media experience.
Robust expertise in Google Ads & Meta Ads.
Experience handling E-commerce / D2C accounts with revenue targets.
Solid analytical and reporting skills (GA4 knowledge preferred).
Agency experience preferred.
Positive communication and client handling skills.