Sales OfficerThe incumbent would be responsible for the primary & secondary sales for the territory. The deliverables of this role is to increase the sales with the retailers/wholesalers by handling the distributors. Continuous exploration and implementation of strategy for building prospects & developing team to drive daily POB target.Drive primary and secondary sales targets for the assigned region to ensure sustainable business growth.
• Plan and track monthly primary and secondary sales, aligned with market potential, schemes, and stock norms.
• Manage and strengthen the distributor network, including appointment of current distributors where required, in line with company guidelines.
• Handle and develop the field sales team, ensuring productivity, discipline, and capability building.
• Ensure optimal fill rates across general trade, wholesale and beauty outlets.
• Validate distributor and retailer claims accurately and coordinate timely processing as per company policy.
• Maintain all statutory, sales, and distributor-related records in line with audit and compliance requirements.
• Ensure timely recovery and clearance of company outstanding from distributors and key accounts.
• Manage distributor exits/closures, ensuring complete settlement of stocks, claims, and outstanding balances.