We are looking for a results-driven Senior Digital Marketing Specialist who has hands-on expertise in Performance Marketing. The ideal candidate should have a proven track record of planning, executing, optimizing, and scaling digital marketing campaigns across multiple platforms while driving measurable business growth.

Experience- 3 to 6 years (Only in paid marketing)

Responsibilities
Plan, launch, and optimize performance marketing campaigns across Google Ads (Search, Display, Performance Max, Shopping, YouTube) and Meta Ads (Facebook & Instagram)
Manage additional paid channels like LinkedIn Ads to drive lead generation and eCommerce growth
Conduct audience targeting, bidding strategies, and budget optimization
Track and improve key performance metrics such as ROAS, CPL, CPA, CTR, and conversion rates
Execute A/B testing for ad creatives, landing pages, and campaign strategies to enhance performance
Set up and manage tracking tools including GA4, Google Tag Manager, Meta Pixel, and Conversion APIs
Analyze campaign and user behavior data using tools like Google Analytics to derive actionable insights
Collaborate with cross-functional teams and clients, present performance reports,



and mentor junior team members

Requirements
3–6 years of hands-on experience in Digital Marketing (paid advertising)
Strong expertise in Google Ads
Strong expertise in Meta Ads (Facebook & Instagram)
Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM)
Experience implementing conversion tracking and event tracking
Excellent understanding of landing page optimization and conversion rate optimization (CRO)
Solid analytical and problem-solving skills
Excellent written and verbal communication skills
Ability to independently manage multiple client accounts

Pay: ₹30,000.00 - ₹50,000.00 per month

Advantages
Versatile schedule
Health insurance
Paid sick time
Provident Fund

Ability to commute/relocate:
Mohali, Punjab: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):
Are you serving a notice period, share the duration.
Kindly share a tentative joining date.

Experience:
Performance marketing: 3 years (Required)

Work Location: In person

📌 Senior Performance Marketing Specialist Sahibzada Ajit Singh Nagar
🏢 Qualhon Informatics Private
📍 Sahibzada Ajit Singh Nagar