Role & responsibilities
Develop and execute performance marketing strategies for D2C and lead generation brands.
Manage and optimize campaigns across Meta Ads, Google Ads, YouTube, LinkedIn, Snapchat, and other advertising platforms.
Plan campaigns for website purchases, lead generation, traffic, awareness, engagement, remarketing, and retention.
Scale campaigns while maintaining target ROAS, CAC, CPL, CPA, and profitability.
Analyze campaign performance, customer journeys, and sales funnels to improve conversions.
Create audience strategies including lookalike, retargeting, interest-based, and funnel-based audiences.
Collaborate with creative and content teams to improve campaign performance.
Monitor campaign performance daily and optimize based on data.
Manage advertising budgets across multiple client accounts.
Implement Meta Pixel, Conversion API, Google Analytics, and Google Tag Manager.




Prepare campaign performance reports and present insights to clients.
Identify recent growth opportunities and emerging advertising trends.
Coordinate with website teams to improve landing page conversions and user experience.

Preferred candidate profile
2 to 5 years of Performance Marketing experience.
Strong hands-on experience in Meta Ads and Google Ads.
Experience handling D2C e-commerce and Lead Generation campaigns.
Robust understanding of ROAS, CAC, CPL, CPA, CTR, conversion funnels, and scaling strategies.
Experience with Shopify/e-commerce marketing is preferred.
Hands-on knowledge of Meta Pixel, Conversion API, Google Analytics, and Google Tag Manager.
Strong analytical, communication, and client management skills.
Ability to manage multiple client accounts in a rapid-paced agency environment.

📌 Senior Performance Marketing Executive Mumbai
🏢 Cynosure Corporate Solutions
📍 Mumbai