Key Deliverables
Build and execute bold, insight-driven creative strategies aligned with Meesho's mission and audience.
Craft compelling narratives that connect with tier 2–4 markets while championing local cultural relevance.
Lead creative briefs, ensuring clarity and alignment across content, design, and product teams.
Monitor creative performance metrics and refine strategies for continuous campaign optimization.
Role Responsibilities
Translate Meesho's long-term mission into visionary, scalable creative direction.
Partner with cross-functional teams to identify business problems and drive creative-led solutions.
Manage and mentor creative specialists to foster innovation and cooperative excellence.
Use market insights and audience feedback to inform and adapt creative campaigns.