Key Responsibilities
Reporting to the unit Facility Director doted reporting to the corporate PR Branding Head.
Conceptualizing and implementing BTL activities to communicate brand presence increase footfalls / generate leads to the unit.
Activations in residential welfare association.
Activations in schools colleges.
Activation in commercial spaces.
Close co-ordination with corporate creative teams on requirements of unit level collaterals.
Close coordination with in-house doctors PR agencies for articles / journals / blogs.
Brand promotional activity.
In-house patient engagement activities like- Baby Shower etc.
Work with doctor referral marketing team, by taking part in the arranged events and by supporting with required marketing collaterals as and when required.