Role Objective To drive primary and secondary sales of products by expanding dealer and distribution network, improving market penetration, ensuring product availability, and strengthening brand presence within the assigned territory.
Key Responsibilities
Identify, appoint, and develop dealers and distributors to enhance market penetration and increase depth market share.
Analyze sales plans against the previous years performance and implement effective sales actions to achieve assigned targets.
Drive sales activities to ensure consistent volume and value growth across the territory.
Support dealers in achieving targets through regular engagement, guidance, and on-ground training.
Ensure proper seeding of current products across appropriate channels.
Monitor and ensure availability of complete SKU range at key outlets.
Plan and execute sales promotion and brand-building initiatives in the market.
Ensure dealer profitability in line with organizational policies and business objectives.
Prepare and submit monthly territory monitoring reports, including competitor activity analysis.
Conduct regular retail audits to assess market potential and estimate competitor sales, enabling strategic decision-making.
Resolve dealer-related issues promptly to maintain smooth and long-term business relationships.
Education & Qualification
Any Graduate
Experience
4 - 6 years of experience in retail sales
Desired Skills & Competencies
Solid communication, negotiation, and selling skills.
High energy, self-motivated, and confident personality.
Robust market sensing ability with a focus on converting opportunities into business.
Proactive go-getter attitude with high ownership and initiative.
Ability to work independently and manage assigned territory effectively.
Other Requirements
Candidate should be a local resident of the assigned territory.
Willingness to travel extensively within the assigned area.