Job Title: Performance Marketing Associate (Full Time)

Location: Noida (In office)

Role Overview

We are looking for a results-driven and analytical Performance Marketing Associate to join our team in Noida. The ideal candidate will be responsible for planning, executing, and optimizing paid digital campaigns across Google and Meta platforms to drive lead generation, customer acquisition, and revenue growth. The role requires strong expertise in B2C performance marketing, campaign optimization, and data-driven decision-making.

Key Responsibilities
Plan, execute, and optimize paid marketing campaigns across Google Ads and Meta Ads (Facebook & Instagram)
Drive qualified lead generation and customer acquisition through performance marketing initiatives
Manage campaign budgets and ensure maximum ROI across channels
Conduct targeting, segmentation, and remarketing campaigns
Monitor, analyze, and report campaign performance using Google Analytics, Meta Business Suite, and other reporting tools
Perform A/B testing on creatives, landing pages, ad copies, and audience segments to improve conversion rates




Collaborate with design team and agency to develop high-performing creatives and campaigns
Track key metrics including CPL, CPA, ROAS, conversion rate, and customer acquisition cost
Identify growth opportunities and implement strategies to scale campaigns effectively
Stay updated with the latest digital advertising trends, platform updates, and industry best practices

Qualifications & Skills
3–5 years of experience in Performance Marketing or Digital Marketing
Hands-on expertise in Google Ads and Meta Ads is mandatory
Solid experience in B2C lead generation and customer acquisition campaigns
Proficiency in Google Analytics, Google Tag Manager, Meta Business Manager, and conversion tracking
Strong analytical and data interpretation skills
Experience in budget management and campaign optimization
Excellent communication and stakeholder management skills
Ability to work in a rapid-paced, performance-oriented environment
Experience in healthcare and other lead-generation businesses will be an added advantage

CTC Remuneration
INR 6 Lakhs+ per annum (Negotiable for the right candidate)

📌 Performance Marketing Associate Noida
🏢 Ujala Cygnus
📍 Noida